Wednesday, 7 October 2009

A revolution in the making

Not been there, not done that, but got the T-shirt.

Everyone knows that high street shopping is about the most mainstream experience that one could ever hope to get. Therefore, if you buy a really obviously mass produced, pink and yellow floral print attempt at 70's recreation, then expect to see one, maybe two, maybe ten, or perhaprs four-hundred lookalikes of yourself parading down Oxford Street on a Saturday afternoon. Some people like that kind of thing, 'safety in numbers'. I prefer the term 'unoriginality in swarms'.
I used to think that bands like Soft Cell and The Rolling Stones were generally in the minority of 'bands favoured by under 25's', and actually probably still do, as any sub-genre of Rock (minus Indie) is generally regarded now as being somewhat alternative. (I can confirm this after years of being called a 'miserable Goth' at High School, even for wearing a Dandy Warhols T-shirt). So when various high street shops (that will remain nameless) started putting pictures of Mick Jagger and Marianne Faithfull and the Forty Licks logo on T-shirts, I couldn't help but feel a small pang of despair.
The most recent addition to the 'collection' is a reproduced version of an 80's Soft Cell shirt, which made me wonder just what Marc Almond would think if he saw some Addidas clad 13 year old with hair gelled to their head, and large gold earrings, wearing his band's T-shirt without having the slightest clue who they are. Call me cynical, but I just thought it seemed like one huge contradiction? Girls like the ones I've seen wearing 'Frankie Says Relax' and 'I love Billy Idol' T-shirts from the 'X High Street Shop in Question' spent years criticising mine and various others tastes in music, producing unoriginal comments riddled with equally as unoriginal assumptions about 'Goth' and 'Rock 'n' Roll man', and now they want to wear T-shirts advertising everything they supposedly don't stand for? Something is definitely wrong here.
Disappointingly, it seems like the global power music once held, has been stolen, only to be used and abused by high street chains, therefore condensing everything from lyrics to album artwork into meaningless pieces of material, just to please a generally numb-minded target market. This, in my opinion, is the saddest example of the loss of culture to consumerism.

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